Cinemino

How to develop body and verbal communication through Improvisation ? Improvisation is one of the most interesting activities to allow the user to express himself to the best of his ability. The project have been supported by users and by the theatrical master Renato Ianní, who gave a guidance on the development of the concept that could fully represent the STEAM philosophy. The target is very interested in augmented reality, especially used in social media filters, so to unite the world of cinema/theatre and the world of augmented reality, we developed the design of a video camera. The inspiration comes from the old cameras with their film bobbins, the soft lines suggest greater dexterity and less fragility. Cinemino is a toy camera that transforms reality by capturing memories and making them last forever. It is characterized by a strong personality, thanks to the licensing Mickey Mouse takes the interest of the target, making the product iconic. The color palette is also inspired by the character.

Other Works